Case Studies

A Historical Electoral Victory

As the architect of New Jersey Gov. Phil Murphy’s 2017 campaign, Brendan Gill steered a virtually unknown candidate through a hotly contested primary to a historic, 14-point victory in the general election. Brendan built the campaign upon a foundation of grassroots organizing, community outreach, voter engagement, third-party advocacy and strategic messaging and media, that included operations in all 21 counties. Upon this base Brendan mobilized a statewide Get Out the Vote operation that included events with President Barack Obama and President Bill Clinton. 

Gov. Murphy’s landslide victory continued Brendan’s record of success serving in leadership roles in some of New Jersey’s most high-profile elections—including delivering four successful elections for Sen. Cory Booker and managing Sen. Frank R. Lautenberg’s historic fifth re-election campaign.

Cultivating Success in Cannabis 

When Gov. Phil Murphy expanded New Jersey’s stagnated medical cannabis program upon taking office in 2017, our client was awarded one of just six new licenses the state issued in the 2018 round–out of nearly 275 applicants! That was just the beginning of the success we’ve been able to deliver to our clients in navigating the complex licensing and approval process of  New Jersey’s emerging new adult-recreational cannabis industry. 

In New Jersey, municipal governments have broad authority to regulate the industry within their communities, and state licenses are conditioned upon local approval. Our clients rely on our expertise in municipal government, our native understanding of New Jersey’s traditions of ‘home rule’ and community identity, and our ability to steer them through the unique cultures of local politics to cultivate the relationships and partnerships they need to achieve their goals. 

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